5 TIPS TO MAKE YOUR SMALL BUSINESS A SUCCESS

 If you have a great idea for a business and dream of making millions in just a couple of years? Here are expert tips on how to make your start-up company a success.

STEP 1: FIND A VACUUM TO FILL

Question to ask yourself: What area is lacking? What void needs to be filled? What service or product is existing companies not offering?
All you need to do is find that one area that is lacking and that you feel that you can contribute to.
There will always be something of value you can add to the market. Can you offer a fair prize for an over-priced product? Can you package an existing product better than it currently is?

STEP 2: KNOW WHO YOU'RE SELLING TO
Question to ask yourself: Who is my customer and what do they need?
Once you've identified who your customer is, only then should you pick items or services that cater to their needs. Having that singular focus and vision ensures that you stay on point.
It is important to know what your customer needs, how they need it and when they need it. Market survey will help you get hold of your customers needs.

STEP 3: YOU'VE GOT TO BE PASSIONATELY ADDICTED ABOUT YOUR BUSINESS.

Question to ask yourself: Do I really believe in this company or this product? Do I believe in this concept? Does my vision and mission statement shows what I believe about this company? Can my passion about this company ignite that of others (staffs and customers)? I'm I addicted to my believe of this company? Your passion has got to be burning like a fiery furnance to weather any storm. Others have got to see it in you before they join your crusade.
Follow your passion as this is enough to keep you motivated even in hard times.

STEP 4: EXPAND YOUR BUSINESS WITHOUT LOSING YOUR ESSENCE
Question to ask yourself: What makes sense today? What's trending? What other style can you adopt from relevant market? This is the winning edge you have over your competitors- ability to adopt and adapt.
When it is time to expand the business, keep your singular focus on your vision and mission, and only add a few things that feels like a natural expansion of what your customer is looking for. In this way you will be able to grow without compromising your market position or brand.

If you have a great idea, especially one that hasn't been done before, make sure that you work hard to launch as soon as possible.

STEP 5: BUILD YOUR A- TEAM
Question to ask yourself: Are my partners and employees as passionate about this business as I am?
As your business grows, ensure that everyone you hire is equally motivated. It's crucial to find "mad, passionate, inspired and smart" people to help you bring your dream to life. As a start up, your employees will be saddled with responsiblities that will bring out the best in them. They will be multi-tasked, exchange positions, will be learning and growing together with other likeminds. You will need to keep them motivated, not necessarily financially, because you might not be able to pay what big companies pay, but train and re-train them to be better enough to start their own companies.

Never forget that strong(competent and committed) players build strong brands.